Running a retail store involves a lot of work to be successful. A large part of that is marketing your retail store to attract the attention of potential customers. Compelling advertisements will help result in an increase in foot traffic that will allow more sales to be converted. You could invest money in social media campaigns, billboards, or mailings to drive foot traffic. But you actually already have a great tool available in your storefront. Using decorative window film can become an asset in helping to achieve your goals.
Do you want to know how decorative window film can be used to drive traffic to your retail store? Read on to find out more.
Attract Foot Traffic
When your retail store is located in a mall or retail center, you’ve already won half the battle because people are already there with the intention to shop. Your job is to get them into your store. There are many ways to use decorative window film to help you get shoppers to stop and take notice.
An eye-catching display can grab the attention of shoppers to lead them inside your store. Even though they might not initially have intended to visit your retail store on this shopping trip, piquing their curiosity through your display will make it hard for them to walk by. Check out some of the various examples of how decorative window film has been used to enhance a store’s appearance.
Display Offers and Promotions
Everyone loves to get a discount on products and services because it makes them feel like they’re getting the best value for their money. You might already be promoting a special offer or current promotion through other marketing channels and your employees are likely talking about them and leveraging them effectively to increase sales.
But how are you reaching those customers just outside your storefront? You can use decorative window film to literally put these offers on display for those who are passing by. It’s another way to entice a potential customer to get in the door where they can learn more about the details.
70 percent of purchase decisions by consumers are made at the shelf, according to Nielsen research. You can maximize your sales numbers in part by getting these windows shoppers in the door.
Make Your Shop a Fun Place
Have you ever been out shopping and noticed a window covering that made you smile or laugh? Most likely, it was something you remembered because it gave you a positive impression of the store. And, you might have become a frequent shopper because you enjoyed your experience. Maybe you even go back to see the latest window covering.
The point is you are building a reputation for being an enjoyable place to shop, creating excitement, and differentiating your business. For example, you can make a big statement by creating a dramatic custom image of a person in a pose with your store’s logo. Or design a pattern of geometric colored shapes to create a bold storefront look.
Get into the holiday season with holiday decorations like snowflakes, wreaths, and ornaments covering your windows. Change them up to images of flowers blooming as the season changes to spring. Changing your decorative window film will keep your store interesting and more inviting.
Limitless Creative Options
Decorative window film has limitless options to create a unique look for your retail store. They can be used as accents to your physical window displays or help bring more attention to them. Create custom branding to showcase your brand to on-lookers. With custom graphics, you can create the look and feel that meets your goal.
These decorative films are durable, so you can rest assured that they will look great on your window surface. They are optically clear, so they’re “invisible” to onlookers.
Contact Atlantic Sun Control Today
Do you have ideas on a custom decorative window film design for your retail store? You want your design to turn out great on your window and last. Talk to our experts at Atlantic Sun Control, who have worked with many retailers on their projects. We’ll be happy to help on your project. Contact us today to schedule an appointment.